Building on centuries of brewing heritage, Asahi Europe & International (AEI) represents great quality, exceptional taste, and fun experiences in all corners and cultures of the world. In line with our strategy to grow sales of our portfolio of iconic global brands, we are pleased to announce a strategic evolution of our relationship with Capital (Capital F&B Pte Ltd.), the Singapore based food and beverage distributor and exclusive distributor of our global brands Peroni Nastro Azzurro, Grolsch and Pilsner Urquell in Singapore.

Under a new partnership agreement, AEI has acquired a majority stake in Capital which will be managed as a joint venture going forward. Together with our ambitious growth plans and shared partnership mindset since our relationship began in July 2020, we are excited for the future of premium beer in Singapore.

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3/23/2023

Asahi Super Dry and Opta pick the Players They Tip to go Beyond Expected at Rugby World Cup 2023

Asahi Super Dry, the Official Beer of the Rugby World Cup 2023, has partnered with Opta to celebrate the breakthrough stars of the season, crunching the numbers to give an exciting glimpse into what the future might hold as the countdown to kick-off in France begins. With just under six months to go until the showpiece event, these players have been picked out as ones to watch, and we asked former Wales and Lions captain Sam Warburton for his thoughts on these players – expecting them to make a huge impact come tournament time.

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10/26/2022

Prazdroj Recognised as a Trendsetter in Sustainability

Our Czech and Slovak brewer Plzeňský Prazdroj recieved two prestigious awards in 2022 TOP Responsible Company. The professional jury recognized Prazdroj´s Sustainability Report as the best one in Czechia. At the same time, Prazdroj received the top prize within the entire competition and became Trendsetter among large companies. The prize was awarded to Prazdroj for setting trends in the area of corporate responsibility in the long term, as well as for new inspirational developments in the area of sustainability. The alliance Byznys pro společnost (Business for Society) has been giving these awards since 2011, and we have regularly been ranked among the top ones.

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